Social marketing strategy and implementation for a sustainable fashion startup
Nov 2020 - Aug 2022
Transcend is a sustainable fashion brand that was founded in 2020 with the dream of bringing elegant and ethically crafted embroideries from South Asia to the American market.
During my time at Transcend I fulfilled these roles and responsibilities:
Managed and implemented social media strategy
Created email campaigns for collection launches
Developed SMS campaigns for win back opportunities
Curated User Generated Content and helped identify key influencers
Assisted with two onsite fashion shows
Assisted with creative direction for photoshoots
Biggest Wins:
Transcend was featured in British Vogue after their team saw the brand on social media
Attracted attention of high profile buyers and influencers within the South Asian community